| Description |
1 online resource |
| Series |
For dummies |
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--For dummies.
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| Contents |
At a Glance; Table of Contents; Introduction; About This Book; Foolish Assumptions; Icons Used in This Book; Beyond the Book; Where to Go from Here; Part I: Brushing Up on the Basics; Chapter 1: Gaining Information Advantage; Defining Competitive Intelligence and Information Advantage; Making the Case for Competitive Intelligence; Knowing What It Takes: Information-Advantage Essentials; Playing Fair: Adhering to Legal and Ethical Guidelines; Protecting Sensitive Information; Chapter 2: Getting Started with CI; Establishing Your CI Starting Point; Getting Buy-In for a CI Function. |
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Creating and Positioning Your Intel TeamFormulating Your Purpose and Scope; Developing a Security Classification System; Chapter 3: Doing Competitive Intelligence on a Low Budget; Creating a CI Team on the Cheap; Tapping Free and Nearly Free Data Sources and Analysis; Rewarding and Motivating CI Team Members; Chapter 4: Addressing Legal and Ethical Issues; Brushing Up on CI-Related Laws; Determining Whether Your Organization Is Ethically Sound; Creating a Code of Ethics; Applying Ethics to the Three Intelligence Categories; Conducting CI in the Gray Zone. |
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Part II: Gathering, Confirming, and Organizing Relevant DataChapter 5: Gathering Intelligence from Internal Resources; Tapping Internal Intelligence Sources; Coordinating Intelligence Gathering by Department; Developing an Intelligence Information Repository; Chapter 6: Exploring External Sources for Valuable CI Information; Relating the Ten Forces to Your External CI Sources; Gathering Basic Info on the Web; Digging Deeper with Fee-Based Services; Conducting Polls and Interviews; Extracting Meaning from "Big Data" through External Analytics; Reading the Competition. |
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Researching Industry White Papers and ReportsChapter 7: Tapping the Power of Experts and Expert Panels; Weighing the Pros and Cons of Expert Interviews; Conducting the Necessary Prep Work; Contacting the Experts on Your List; Interviewing the Experts; Improving Predictive Accuracy with Delphi Panels; Chapter 8: Tuning In to the Silent Conversation with Intuitive Listening; Presenting Your Road Map to the Silent Conversation; Grasping the Real Conversation through Visual and Auditory Clues; Getting a Read on Body Language and Other Nonverbal Cues; Deconstructing the Message Itself. |
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Listening for What's Not SaidFormalizing and Consolidating Your Observations; Chapter 9: Validating and Organizing Data for Analysis; Assessing the Quantity and Quality of Your Intelligence; Organizing Data for Analysis; Using a Resource-Scoring System as a Final Quality Check; Developing a CI Library; Part III: Turning Data into Meaningful Intelligence; Chapter 10: Intelligence Analysis 101; Determining Whether You're a Natural Analyst; Taming the 800-Pound Information Gorilla; Creating Actionable Intelligence; Gaining Insight from CI and OODA Loops; Briefing the Decision Makers. |
| Summary |
Make competitive intelligence part of your business practice-and be on the cutting edge Competitive intelligence is the art of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, individuals, concepts, information, ideas, or data needed to support executives and managers in making strategic decisions for an organization. Competitive Intelligence For Dummies introduces you to this fascinating subject and gives you the tools you need to incorporate it into your business decision-making process. Conducted within an organization. |
| Subject |
Business intelligence.
|
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Business intelligence |
| Other Form: |
Print version: Underwood, Jim, 1941- Competitive intelligence for dummies. Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor], 2013 9781118451021 (OCoLC)812687515 |
| ISBN |
9781118450970 (electronic bk.) |
|
1118450973 (electronic bk.) |
|
9781118450987 |
|
1118450981 |
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9781118451014 (ebk) |
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1118451015 (ebk) |
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