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Author Tyler, Marylou, author.

Title Predictable prospecting : how to radically increase your B2B sales pipeline / Marylou Tyler, Jeremey Donovan.

Publication Info. New York : McGraw-Hill Education, [2016]
Bookmark link: https://library.naperville-lib.org:444/record=b1786800~S1
Location Call No. Status
 Nichols Adult Nonfiction  658.804 TYL    AVAILABLE
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Description xv, 235 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references (pages 219-223) and index.
Contents Introduction -- Internalizing your competitive position -- Developing an ideal account profile -- Crafting ideal prospect personas -- Crafting the right message -- Getting meetings though prospecting campaigns -- (Dis-) qualifying prospects -- Measuring and optimizing your pipeline -- Leveraging the right tools -- Managing sales development professionals -- Twelve habits og highly successful SDRs.
Subject Industrial marketing.
Sales management.
Added Author Donovan, Jeremey, author.
ISBN 9781259835643 (alk. paper)
1259835642
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