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Author Trout, Jack.

Title The new positioning : the latest on the world's #1 business strategy / Jack Trout with Steve Rivkin. [O'Reilly electronic resource]

Imprint New York : McGraw-Hill, 1996.
To Access:
Available on O'Reilly for Public Libraries
Bookmark link: https://library.naperville-lib.org:444/record=b3145834~S1
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Description 1 online resource (xi, 173 pages)
Note Sequel to: Positioning / Al Ries and Jack Trout. ©1986.
Includes index.
Subject Positioning (Advertising)
Positionnement (Publicité)
Positioning (Advertising)
Added Author Rivkin, Steve, 1947-
Ries, Al. Positioning.
Other Form: Print version: Trout, Jack. New positioning. New York : McGraw-Hill, 1996 0070652910 (DLC) 95022196 (OCoLC)32626397
ISBN 0585053308 (electronic bk.)
9780585053301 (electronic bk.)
0071369198 (electronic bk. ; Adobe Reader)
9780071369190 (electronic bk. ; Adobe Reader)
9780070652910
0070652910
0070653283 (pbk.)
9780070653283 (pbk.)
1280303972
9781280303975
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