| System Details |
Requires OverDrive Media Console (file size: 91832 KB). |
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Mode of access: World Wide Web. |
| Note |
Downloadable audio file. |
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Title from: Title details screen. |
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Unabridged. |
| Performer |
Read by Patrick Cullen. |
| Summary |
In Differentiate or die, bestselling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives, from giants like Dell Computer, Southwest Airlines, and Wal-Mart to smaller success stories like Streit's Matzoh and Connecticut's tiny Trinity College, to determine why some marketers succeed at differentiating themselves while others fail. |
| Subject |
Marketing. -- Sound recordings.
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Advertising -- Brand name products. -- Sound recordings.
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Brand name products. -- Sound recordings.
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Competition. -- Sound recordings.
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| Added Author |
Riskin, Steve, 1947-
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Cullen, Patrick.
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| ISBN |
(sound recording : OverDrive Audio Book) |
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