| System Details |
Requires OverDrive Media Console (file size: 40935 KB). |
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Mode of access: World Wide Web. |
| Note |
Downloadable audio file. |
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Title from: Title details screen. |
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Abridged. |
| Performer |
Read by Jeff Woodman. |
| Summary |
Jack Trout shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes that big brands make, and he develops a set of guidelines for marketing managers and executives on how to build, protect, manage, and expand their companies' brands and avoid brand-killing blunders. |
| Subject |
Brand name products. -- Sound recordings.
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Success in business. -- Sound recordings.
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Competition. -- Sound recordings.
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| Added Author |
Woodman, Jeff.
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| ISBN |
(sound recording : OverDrive Audio Book) |
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