| Description |
1 online resource (1 audio file (4hr., 08 min.)) : digital. |
|
digital digital recording rda |
|
data file rda |
| Access |
Digital content provided by hoopla. |
| Cast |
Read by Grover Gardner. |
| Summary |
"Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...."-David Bohnett, Chairman and Founder of GeoCities A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals-including tens of thousands of Ries and Trout groupies, worldwide-the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why "positioning" a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking. |
| System Details |
Mode of access: World Wide Web. |
| Subject |
Positioning (Advertising)
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| Added Author |
Trout, Jack.
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|
hoopla digital.
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| ISBN |
9781639294763 (sound recording : hoopla Audio Book) |
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1639294767 (sound recording : hoopla Audio Book) |
| Music No. |
MWT14342386 |
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