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Author Ries, Al.

Title The 22 immutable laws of marketing [OverDrive/Libby electronic resource] Al Ries and Jack Trout.

Publication Info. [New York, N.Y.] : HarperCollins, 2005.
To Access:
Available on OverDrive/Libby
Bookmark link: https://library.naperville-lib.org:444/record=b1211461~S1
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System Details Requires OverDrive Media Console (file size: 21543 KB).
Mode of access: World Wide Web.
Note Downloadable audio file.
Title from: Title details screen.
Abridged.
Duration: 1:29:54.
Performer Read by the authors.
Summary The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside.
Subject Marketing. -- Sound recordings.
Added Author Trout, Jack.
Added Title Twenty-two immutable laws of marketing
ISBN 0060859989 (sound recording : OverDrive Audio Book)
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