LEADER 00000cam a2200433Ma 4500 003 OCoLC 005 20240129213017.0 006 m o d 007 cr cn||||||||| 008 150904s2013 xx o 000 0 eng d 024 8 53863MIT54480 029 1 AU@|b000066229712 035 (OCoLC)1103589639 040 CEF|beng|epn|cCEF|dOCLCO|dCNCEN|dOCLCO|dOCLCF|dOCLCQ |dOCLCO|dOCLCQ|dOCLCO 049 INap 099 eBook O'Reilly for Public Libraries 100 1 Unruh, Gregory,|eauthor. 245 10 How Caesars Entertainment Is Betting on Sustainability / |cUnruh, Gregory.|h[O'Reilly electronic resource] 250 1st edition. 264 1 |bMIT Sloan Management Review,|c2013. 300 1 online resource (9 pages) 336 text|btxt|2rdacontent 337 computer|bc|2rdamedia 338 online resource|bcr|2rdacarrier 347 text file 365 |b6.50 520 This case study examines Caesars Entertainment's sustainability initiative. In the past few years Caesars, the world's most geographically diversified gaming company, has come a long way toward earning a reputation as an environmental leader in the hospitality industry. It has received more than 50 awards and certifications for sustainability leadership. In just five years, the company has reduced its carbon footprint by nearly 10% and reduced its energy use per square foot by 20%. Gary Loveman, the company's chairman and CEO, stepped up the company's sustainability efforts beginning in 2007 as the economy was starting to weaken. Caesars' revenues were collapsing, forcing the company to reduce staffing levels by more than 20 percent. Staff members were developing creative ways to cut costs, reduce energy consumption and waste, and increase recycling, and Loveman saw an opportunity to build on their initiative. The program, dubbed CodeGreen, has become institutionalized across more than 50 Caesars properties, in part by a scorecard that continues to be refined. Although Caesars' properties have substantially reduced their carbon footprint and increased efficiencies, the next stage of Caesars' sustainability program is still being mapped out. This case study features details about Caesar's sustainability initiative, as well as expert commentary by two business school professors: Michael W. Toffel of Harvard and Gregory Unruh of Thunderbird School of Global Management. 542 |fCopyright © 2013 MIT Sloan Management Review|g2013 550 Made available through: Safari, an O'Reilly Media Company. 590 O'Reilly|bO'Reilly Online Learning: Academic/Public Library Edition 650 0 Industrial management. 650 6 Gestion d'entreprise. 650 7 Industrial management|2fast 700 1 Toffel, Michael,|eauthor. 700 1 Kiron, David,|eauthor. 700 1 Posner, Bruce,|eauthor. 710 2 O'Reilly for Higher Education (Firm) 856 40 |uhttps://ezproxy.naperville-lib.org/login?url=https:// learning.oreilly.com/library/view/~/53863MIT54480/?ar |zAvailable on O'Reilly for Public Libraries 994 92|bJFN