| Description |
1 online resource (5 pages) |
| Note |
"Reprint 64125." |
| Bibliography |
Includes bibliographical references. |
| Summary |
Using recycled or repurposed materials to make a new product can be a good sustainability strategy, but how can marketers increase the appeal of such goods to consumers? An experiment by two marketing scholars reveals that this appeal can be stimulated by explicitly telling just a little of the product's history - and letting consumers spin the rest of the story. |
| Subject |
Upcycling (Waste, etc.)
|
|
Social responsibility of business.
|
|
Sustainable development.
|
|
Suprarecyclage. |
|
Entreprises -- Responsabilité sociale. |
|
Développement durable. |
|
sustainable development. |
|
Social responsibility of business |
|
Sustainable development |
|
Upcycling (Waste, etc.) |
| Added Author |
Thürridl, Carina, author.
|
| Standard No. |
53863MIT64125 |
|
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