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Author Thompson, Anne Bahr, author.

Title Do good : embracing brand citizenship to fuel both purpose and profit / Anne Bahr Thompson. [O'Reilly electronic resource]

Publication Info. New York, NY : AMACOM, [2018]
©2018
To Access:
Available on O'Reilly for Public Libraries
Bookmark link: https://library.naperville-lib.org:444/record=b3177573~S1
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Description 1 online resource (1 volume) : illustrations
Bibliography Includes bibliographical references and index.
Subject Social responsibility of business.
Citizenship.
Corporate image.
Branding (Marketing)
Entreprises -- Responsabilité sociale.
Entreprises -- Image.
Stratégie de marque.
corporate image.
branding.
Branding (Marketing)
Citizenship
Corporate image
Social responsibility of business
Added Title Embracing brand citizenship to fuel both purpose and profit
Other Form: Print version: Thompson, Anne Bahr. Do good. New York, NY : AMACOM, [2018] 9780814438398 (DLC) 2017025102 (OCoLC)985072822
ISBN 9780814438404
0814438407
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