| Description |
1 online resource (xxiii, 478 pages) : illustrations, maps |
| Series |
Serious skills |
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Serious skills.
|
| Contents |
Understanding Twitter -- Who's using Twitter for what? -- Twitter, the multipurpose platform -- Week 1: get on Twitter -- Week 2: find and attract followers -- Week 3: use Twitter search and other tools to improve your experience -- Week 4: track and monitor what Twitter generates for you -- Week 5: develop a successful Twitter strategy -- Week 6: establish goals and get corporate buy-in -- Week 7: get your brand started on Twitter -- Week 8: monitor, measure, and valuate -- Week 9: institutionalize maintenance -- Week 10: prepare for crisis management -- Week 11: develop a direct response promotion for Twitter. |
| Summary |
"Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy. Expert author Hollis Thomases acquaints you with the Twitterverse, its conventions, and its fascinating demographics and statistics. She then teaches you step by step how to effectively craft successful branding and direct response strategies that can be scaled to any organization and its objectives. Twitter Marketing: An Hour a Day uses interesting case studies, success stories, anecdotes, and examples to demonstrate how to use Twitter metrics in order to inform strategic direction. You'll discover how top companies-large and small-have leveraged this exciting communications platform"--Resource description page. |
| Bibliography |
Includes bibliographical references and index. |
| Subject |
Twitter.
|
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Twitter. |
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Twitter |
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Internet marketing.
|
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Business communication.
|
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Online social networks.
|
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Marketing sur Internet. |
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Communication dans l'entreprise. |
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Réseaux sociaux (Internet) |
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Business communication |
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Internet marketing |
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Online social networks |
|
Business and Management. |
| Other Form: |
Print version: Thomases, Hollis, 1965-. Twitter marketing. Indianapolis, Ind. : Wiley Pub., ©2010 9780470562260 (DLC) 2009043718 (OCoLC)401169633 |
| ISBN |
0470562269 |
|
9780470562260 |
|
0470609370 (electronic bk.) |
|
9780470609378 (electronic bk.) |
|
9780470609392 (electronic bk. ; Adobe Digital Editions) |
|
0470609397 (electronic bk. ; Adobe Digital Editions) |
|
9780470609385 (electronic bk. ; Mobipocket Reader) |
|
0470609389 (electronic bk. ; Mobipocket Reader) |
| Standard No. |
9786612690976 |
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