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Author Thomas Ross, Lorrie

Title Writing Press Releases.[ electronic resource]

Publication Info. ©2014
Carpenteria, CA, 2014.
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Playing Time 00:43:19
Note 05/06/2014
Contents Learn how to write effective press releases. Get your company in the news while connecting to prospective clients and customers.
Performer Lorrie Thomas Ross is a speaker, trainer, marketing expert, and the CEO of Web Marketing Therapy, a marketing agency and training company that prescribes healthy marketing solutions for businesses. Her expertise empowers organizations to create scalable web solutions that brand and boost business. Lorrie has been teaching web marketing since 2005, bridging the art and science of the subject with huge success. UC Berkeley Extension picked up her classes in 2008. Today, Thomas is hired by corporations for custom curriculum development. Lorrie was on the founding team at ValueClick Media and has worked for CallWave, Inc. and Affinity Group, Inc. She speaks nationally on a number of marketing-related topics and writes for several online publications. She is the author of The McGraw-Hill 36-Hour Course: Online Marketing. She has been featured in the media as a web marketing expert by Inc., Forbes, SUCCESS Magazine, The Associated Press, eCommerce Times, Entrepreneur Magazine, DMNews, and TechNewsWorld. Visit her website at
Summary A well-written press release is an invaluable marketing asset, but it's not written for the press alone. Press releases do much more than spread news; they boost search visibility, enhance customer service, increase brand recognition, and support sales. In this short writing course, marketing expert Lorrie Thomas shows you how to write an effective press release. The course begins with a discussion of what press releases are and then walks you through finding your story, preparing to write, getting your head and subhead down, crafting body copy, adding your boilerplate, and sending the release to media outlets.
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Indexed Term Streaming video
Content Marketing
Public Relations
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