Library Hours
Monday to Friday: 9 a.m. to 9 p.m.
Saturday: 9 a.m. to 5 p.m.
Sunday: 1 p.m. to 9 p.m.
Naper Blvd. 1 p.m. to 5 p.m.
     
Limit search to available items
Record 3 of 6
Results Page:  Previous Next
Author Thomas Ross, Lorrie

Title Online Marketing Basics.[lynda.com electronic resource]

Publication Info. ©2011
Carpenteria, CA lynda.com, 2011.
QR Code
Playing Time 01:47:13
Note 12/07/2011
Contents Introduces web marketers, web designers, business owners, and executives to the world of online marketing.
Performer Lorrie Thomas Ross is a speaker, trainer, marketing expert, and the CEO of Web Marketing Therapy, a marketing agency and training company that prescribes healthy marketing solutions for businesses. Her expertise empowers organizations to create scalable web solutions that brand and boost business. Lorrie has been teaching web marketing since 2005, bridging the art and science of the subject with huge success. UC Berkeley Extension picked up her classes in 2008. Today, Thomas is hired by corporations for custom curriculum development. Lorrie was on the founding team at ValueClick Media and has worked for CallWave, Inc. and Affinity Group, Inc. She speaks nationally on a number of marketing-related topics and writes for several online publications. She is the author of The McGraw-Hill 36-Hour Course: Online Marketing. She has been featured in the media as a web marketing expert by Inc., Forbes, SUCCESS Magazine, The Associated Press, eCommerce Times, Entrepreneur Magazine, DMNews, and TechNewsWorld. Visit her website at lorriethomas.com.
Summary In Online Marketing Fundamentals, Lorrie Thomas Ross introduces web marketers, web designers, business owners, and executives to the world of online marketing. The course takes a look at the basis of any online marketing effort—a business's web site—and reviews how the different components of the site can support the business's goals, from SEO and SEM to social media, online PR, and content marketing.
System Details Latest version of the following browsers: Chrome, Safari,Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScriptand cookies must be enabled. A broadband Internet connection.
Indexed Term Streaming video
Marketing
Online Marketing
SEO
Content Marketing
Added Author lynda.com (Firm)
Patron reviews: add a review
EVIDEO
No one has rated this material

You can...
Also...
- Find similar reads
- Add a review
- Sign-up for Newsletter
- Suggest a purchase
- Can't find what you want?
More Information