| Description |
1 online resource |
| Note |
Electronic book. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Machine generated contents note: ch. 1 Business as Usual Is Over ... or Is It? -- ch. 2 Digital Changes Everything -- ch. 3 Importance of Relationships -- ch. 4 How We Connect in the Digital World -- ch. 5 Measuring the Value of Relationships -- ch. 6 Bridging Digital -- ch. 7 Understanding Need -- ch. 8 Developing History -- ch. 9 Offering Curation -- ch. 10 Recognizing Faces -- ch. 11 Telling Stories -- ch. 12 Being Authentic -- ch. 13 Delivering Consistency -- ch. 14 Maintaining Credibility -- ch. 15 Helpfulness -- ch. 16 Nurturing Online Communities -- ch. 17 Delivering the Promise -- ch. 18 Looking Forward. |
| Summary |
A detailed look at relationships and how to harness their power for business growth This book teaches marketers how to build successful relationships with early-stage buyers by creating trust and a sense of friendship. The first step is learning to understand buyer activity to gauge what they wantor might wantwhen they first visit an online site. Then marketers must use strategies to capture the buyers attention and build the relationship carefully, rather than aggressively trying to close a sale. Authors Jason Thibeault and Kirby Wadsworth have proven themselves as innovative thought leaders, researchers, and trustworthy guides in improving revenue streams. Their book aims to show organizations the value of relationships in a digital age and a clear method for quantifying that value. It includes specific techniques, like storytelling and personalized content, which have been proven to improve conversions and engage customers. The barriers to finding and engaging with consumers have been destroyed by the ease of clicking a mouse button or tapping on a screen. Todays technology enables competitors to emerge seemingly overnight, and the wide range of choices consumers have today means that businesses can no longer compete solely on product. Recommend This! helps organizations take advantage of the one aspect of business that hasnt changedrelationships. It teaches marketers the strategies they need to be successful in a digital world where forming, cultivating, and taking advantage of relationships can be difficult. Recommend This! teaches organizations how to measure and manage relationships while offering specific strategies to create revolutionary change. It is a must read for anyone who needs to understand how digital relationships alter the way we do business. |
| Subject |
Viral marketing.
|
|
Consumer behavior.
|
|
Marketing viral. |
|
Consommateurs -- Comportement. |
|
Consumer behavior |
|
Viral marketing |
| Other Form: |
Print version: Thibeault, Jason. Recommend this! 9781118836699 (OCoLC)868079559 |
| ISBN |
9781118872888 (electronic bk.) |
|
1118872886 (electronic bk.) |
|
9781118872857 (electronic bk.) |
|
1118872851 (electronic bk.) |
|
1118836693 |
|
9781118836699 |
|
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