| Playing Time |
00h:33m:12s |
| Note |
4/20/202012:00:00AM |
| Summary |
Up your marketing analytics game by learning how to set and track KPIs using Google Analytics. Learn which KPIs are most important and how this differs by business type. |
| Cast |
Presenter: Michael Taylor |
| Summary |
Want to make more data-driven decisions? Learn how to set and track key performance indicators (KPIs) using Google Analytics. In this in-depth course, instructor Michael Taylor details how to set up your KPIs, as well as ensure that you're using the right KPIs for your business. Michael goes over how to import dashboards to measure your KPIs and keep track of relevant data. He explains how to implement event tracking, familiarize yourself with the different stages of the marketing funnel, and map your own business's funnel. Plus, he shows how to use indicator metrics as KPIs when you don't have enough data; relate what you can measure back to actions you can take to achieve your goals; and determine which KPIs to track for six common business models. |
| System Details |
Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection. |
| Genre |
Instructional films. |
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Educational films. |
| Added Author |
linkedin.com (Firm)
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