| Description |
1 online resource (xv, 270 pages) : illustrations |
| Bibliography |
Includes bibliographical references and index. |
| Summary |
"The best of the best strategies from leading marketersThere are millions of ways to speak to your market today; this makes choosing the best approach all the more important. With methods, tricks, techniques, strategies, and platforms suited for companies and budgets of all sizes, Mastering the World of Marketing reveals how 50 of the top marketers working today generate leads, create brand recognition, and capture new customers. Covering both offline and online channels, this comprehensive guide examines traditional, alternative, and hybrid approaches, giving you the full range of what works today so you can choose what suits your business needs best. Includes networking, word of mouth marketing, customer referrals, yellow page directories, radio, print, email marketing, direct mail, internet marketing, social media marketing, public relations, and advertising Features contributions from such successful marketers as Joe Vitale, Bob Bly, Jack Trout, Jim Kukral, Mark Joyner, and Rich Schefren. A value-packed resource that offers unparalleled access to today's brightest marketing stars, Mastering the World of Marketing gives you all the marketing tools you need to reach your audience with compelling, winning messages"-- Provided by publisher. |
| Contents |
MASTERING THE WORLD OF MARKETING: THE ULTIMATE TRAINING RESOURCE FROM THE BIGGEST NAMES IN MARKETING; Contents; Foreword; Introduction: Mastering the World of Marketing; 1 The Split-Testing Attitude; 2 Thirty-One-derfully Simple Ways to Make Your Ads Generate More Inquiries; 3 100 Personal Branding Tactics Using Social Media; 4 Dewey, Cheatum & Howe, Inc.; 5 Five Ways to Avoid Small Business Marketing Complacency; 6 Ten Internet Marketing Rules to Live By; 7 Forget Benefits, and You Will Sell More; 8 Ten Common Mistakes Exhibitors Make; 9 Build a Killer Media List. |
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10 Two Businesses, One Marketing Plan11 Relevancy Rules for Google (and for You, Too); 12 A Newbie's Field Guide to Twitter for Business: Twenty-Nine Questions (and Answers) About Starting Out; 13 Is This a Bad Time to Market?; 14 The Dos and Dont's to Using Article Marketing to Get Online Visibility; 15 What Poker Taught Me about Business; 16 How to Be Fascinating; 17 Common Courtesy Is a Marketing Strategy; 18 Two Key Elements to Article Marketing: The Perfect Title and Resource Box; 19 Top Ten Metrics for Measuring Social Media Marketing ROI. |
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20 Tap into Your Think Tank: Twenty Ways to Generate Ideas That Will Boost Your Business21 Marketing WITHOUT Marketing; 22 Where and When to Begin Marketing; 23 Top Eleven Proven Ways to Grow Your E-Mail Marketing List; 24 Setting a Marketing Budget; 25 Big-Ass Fans and the Naked Truth about Attention and Controversy; 26 What Makes Things Go Viral; 27 There Is No Word-of-Mouth ''Marketing''; 28 The Eight Ps of Buying Triggers; 29 ''Robert, They Can't Eat You!'': My Rules for Success in Business and Life in General; 30 Book Yourself Solid: How to Get Clients Even If You Hate Marketing. |
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31 Twenty-Three Questions for Prospective Bloggers: Is a Blog Right for You?32 Ten Ways to Surf for Buried Treasure in Your Market; 33 Avoiding Dreadful Marketing Ideas; 34 Ten Web Landing Page Tips to Drive Action; 35 Everything You Need to Know about Word-of- Mouth Marketing; 36 Five Ways to Not Screw Up Your Networking Attempts; 37 Seven Direct Mail Secrets Guaranteed to Create a Stampede of New Business; 38 Twenty-One Creative Ways to Increase Your Facebook Fanbase; 39 The Great Brand Dilution; 40 How to Write a Great Press Release: A Sample Press Release Template. |
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41 Why I Changed My Coffee Religion42 Power of Psychological Triggers; 43 Five Guerrilla Marketing Weapons That Helped Increase My Business without Spending Any Money; 44 Love and Logic Equals GREAT Marketing; 45 The Importance of Being Different; 46 The Five Most Important Words on Your Web Site; 47 Crush It!; 48 The Twenty-One Most Powerful Copywriting Rules of All Time; 49 Search Engine Optimization Made Easy; 50 What Is Marketing?; Additional World Class Marketing Resources; Index. |
| Subject |
Marketing.
|
|
Success in business.
|
|
Marketing. |
|
Succès dans les affaires. |
|
marketing. |
|
Marketing |
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Success in business |
| Added Author |
Riklan, David, 1961-
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| Other Form: |
Print version: Taylor, Eric, 1963- Mastering the world of marketing. Hoboken, N.J. : Wiley, 2011 9780470888414 (DLC) 2011013198 (OCoLC)682892520 |
| ISBN |
9781118061749 (electronic bk.) |
|
1118061748 (electronic bk.) |
|
9781118061732 |
|
111806173X |
|
9781118061688 |
|
1118061683 |
| Music No. |
EB00062436 Recorded Books |
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