| Description |
1 online resource |
| Series |
Gale virtual reference library. |
|
Gale Virtual Reference Library.
|
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Part I. Why grow the core? -- part II. Grow the core principles -- part III. Grow the core workouts -- part IV. The grow the core workplan. |
| Summary |
Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times. These days, its a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new markets. In reality, virtually all top-performing companies achieve superior results through a leading position in their core business. Unfortunately, theres very little in the way of practical advice on how to do this. Grow the Core shows you how tofocus on your core business for brand success, with a program of eight workouts road-tested by the author's consultancy, the brandgym. The book provides inspiration, practical advice and proven tools for building and strengthening your core business. It is packed with case studies from brandgym clients, including Mars, Friesland Campina, SAB Miller and Danone. The book features exclusive brandgym research, in addition to front-line experience on over one hundred brand coaching projects. |
| Subject |
Brand name products -- Management.
|
|
Product management.
|
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Strategic planning.
|
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Branding (Marketing)
|
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Produits de marque -- Gestion. |
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Produits commerciaux -- Gestion. |
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Planification stratégique. |
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Stratégie de marque. |
|
branding. |
|
Brand name products -- Management |
|
Branding (Marketing) |
|
Product management |
|
Strategic planning |
| Other Form: |
Print version: Taylor, David, 1964- Grow the core. Chichester, West Sussex, United Kingdom : John Wiley & Sons Ltd., [2013] 9781118484715 (DLC) 2012042402 |
| ISBN |
9781119207894 (electronic bk.) |
|
1119207894 (electronic bk.) |
|
9781118484708 (ePub) |
|
1118484703 (ePub) |
|
9781118484685 (MobiPocket) |
|
1118484681 (MobiPocket) |
|
9781118484692 (Adobe PDF) |
|
111848469X (Adobe PDF) |
|
1283941090 (ebk) |
|
9781283941099 (ebk) |
|
1118484711 |
|
9781118484715 |
|
(hbk.) |
|
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