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Author Kazanjian, Kirk.

Title Driving loyalty : turning every customer and employee into a raving fan for your brand [Hoopla electronic resource].

Edition Unabridged.
Publication Info. [United States] : Recorded Books, Inc., 2013.
Made available through hoopla
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Description 1 online resource (1 audio file (8hr., 43 min.)) : digital.
digital digital recording rda
data file rda
Series Recorded Books development.
Access Digital content provided by hoopla.
Performer Narrated by Jonathan Yen.
Summary Best-selling author and marketing expert Kirk Kazanjian knows the importance of building brands, nurturing client relations, and forming partnerships. In Driving Loyalty, listeners go behind the scenes of Enterprise Holdings -- the parent company of Enterprise, Alamo, and National rental car companies -- to discover how attention to stakeholder relationships can be a key factor in success.
System Details Mode of access: World Wide Web.
Subject Customer services.
Corporate culture.
Organizational behavior.
Brand loyalty.
Customer loyalty.
Added Author Taylor, Andrew C. Author of introduction.
Yen, Jonathan. Narrator.
hoopla digital.
ISBN 9781470365776 (sound recording : hoopla Audio Book)
1470365774 (sound recording : hoopla Audio Book)
Music No. MWT13521781
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