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037    9781000546309|bO'Reilly Media 
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082 04 338.4762122720945 
082 04 338.4762122720945|223 
099    eBook O'Reilly for Public Libraries 
100 1  Majerus, Norbert,|eauthor. 
245 10 Winning innovation :|bhow innovation excellence propels an
       industry icon toward sustained prosperity /|cNorbert 
       Majerus, George Taninecz.|h[O'Reilly electronic resource] 
250    First edition. 
264  1 [New York] :|bProductivity Press,|c2022. 
300    1 online resource (352 pages) 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
505 0  Table of ContentsForeword xAcknowledgments xAuthors 
       xIntroduction x1. Chain Reaction x2. Junior⁰́₉s Sicilian 
       Dream x3. From Mind to Lab x4. Riding an Idea x5. 
       Innovation Excellence Begins x6. 100 Ideas x7. Challenging
       Changes and Chains x8. Lost in the Shadows x9. Seeing Is 
       Believing x10. New Way of Working x11. A New Organization 
       x12. New R&D Culture Emerges x13. New Organization, New 
       Goals, New Direction x14. A New Approach to R&D x15. New 
       Davanti and R&D Strategies x16. Transformation Metrics 
       x17. New R&D Function Takes Shape x18. Bikes without 
       Wheels x19. Davanti at the Tour x20. The Product Creation 
       Process x21. Davanti Ramps Back Up x22. Transparency Comes
       to Davanti x23. New Ideas and New Revenues x24. New Ways 
       of Leading and Managing x25. Davanti Starts to Look Lean 
       x26. Davanti Innovations Pick Up Speed x27. R&D Strategy, 
       Metrics, and Huddles x28. Results to Celebrate x29. New 
       Year for a New Davanti x30. Calling 118 x31. Do the Right 
       Thing x32. Features of Failure x33. Mo, Marie, and 
       Leonardo x34. Davanti for Sale x35. Davanti Ever After 
       xIndex x 
520    Testa Della Corsa, an Italian bicycle company, makes the 
       best racing bikes in the world. But after decades of 
       market dominance, competitors have brought the industry 
       leader back to the peloton. The company⁰́₉s second-
       generation owner longs for retirement, but a tired product
       lineup is pushing down profits and the firm⁰́₉s market 
       value will never support his ride into the sunset. The 
       flawed but beloved owner seeks out the counsel of an old 
       friend and successful businessman, who steers him toward a
       fast and remarkable transformation, one fueled by a 
       relentless focus on innovation excellence. An engaging 
       business novel, Winning Innovation dives into the art and 
       science of innovation; the thrills of the European bike-
       racing circuit; the vibrant landscape and cuisine of 
       Italy; and a cast of intriguing characters who work to put
       Testa on the road to sustained prosperity. The company⁰́₉s
       leader isn⁰́₉t afraid to learn and apply new ideas to re-
       energize his company and finds he cares more about his 
       employees than he could ever imagine. A young innovator 
       struggles to see a product idea to fruition as well as 
       rise into management ⁰́₄ and he falls in love along the 
       way. A newly promoted R&D director brings teamwork and 
       transparency to product development and aligns the entire 
       company around innovation. With the help of a seasoned and
       persistent change agent, in just a year Testa deploys a 
       well-defined and -sequenced transformation ⁰́₄ a complete 
       and seamless process that can be replicated and scaled by 
       most companies. The leader engages associates in pursuit 
       of the right vision and strategy, candidly supporting them
       all as they unleash their creative sparks, work through 
       personality conflicts, and take on real-world challenges 
       faced by companies every day. They learn and apply 
       traditional R&D principles in new ways (e.g., cost of 
       delay, sprints, fail fast, late start) and successfully 
       leverage emerging innovation and change-management 
       principles (e.g., idea-creation events, knowledge 
       management, workplace humility, visual management, lean 
       project management). And an aligned, three-phase 
       innovation process ⁰́₄ from idea creation to technology 
       development and product design ⁰́₄ provides the innovation
       infrastructure the company needs for revenue creation and 
       success beyond racing bikes. From a top-heavy organization
       dominated by power struggles and fingerpointing emerges a 
       new Testa Della Corsa ⁰́₄ a flattened, innovative company 
       with: ⁰́Ø Clear vision and endorsed goals and strategy ⁰́Ø
       Speed, responsiveness, and agility ⁰́Ø Widespread, 
       successful creativity ⁰́Ø Collaboration and teamwork ⁰́Ø 
       Superior risk management ⁰́Ø Respect for people ⁰́Ø 
       Unquestionable ethics ⁰́Ø Changed leadership and associate
       behaviors ⁰́Ø Project management excellence, and ⁰́Ø Rapid
       problem-solving and experimentation. Not just the story of
       an R&D transformation, Winning Innovation illustrates a 
       companywide transformation of a magnitude that only 
       superior R&D can make possible. It may well be the first 
       book to chronologically introduce the principles for a 
       complete innovation excellence transformation along with 
       the parallel people transformation that is necessary for 
       real change to occur. The end result for Testa Della Corsa
       is a dominant new culture based on respect and humility; 
       highly efficient processes that will deliver a wealth of 
       innovations, sales, and profits for many years to come; 
       and an owner who leaves a bright future for the people and
       company he⁰́₉s known and loved his entire life. 
545 0  Norbert Majerus -- Beginning in 2005, Norbert implemented 
       a principles-based lean product development process at the
       three global innovation centers of The Goodyear Tire & 
       Rubber Company. For more than a decade he was Goodyear⁰́₉s
       lean champion in research and development. In 2016, 
       Norbert published his first book, Lean-Driven Innovation, 
       which received the Shingo Research Award. Also in 2016, 
       with Norbert⁰́₉s guidance the Goodyear R&D organization 
       applied for and received the AME Excellence Award. Norbert,
       born and raised in Luxembourg, has a Master⁰́₉s degree in 
       Chemistry from the Universitaet des Saarlandes, 
       Saarbruecken, Germany, and worked most of the disciplines 
       in the Goodyear innovation centers in Luxembourg and 
       Akron. Norbert has taught workshops and has given keynotes
       at many conferences in the United States and other 
       countries. Since retiring from Goodyear in 2017, he 
       continues to share his extensive lean expertise via 
       Norbert Majerus consulting. He is a Shingo Academy Fellow,
       an AME assessor and serves on the board of LPPDE (Lean 
       Product and Process Development Exchange). George Taninecz
       has been studying and writing about process improvement 
       for 30 years. He has authored articles and white papers 
       for leading lean organizations ⁰́₄ the Lean Enterprise 
       Institute, Catalysis, Value Capture ⁰́₄ and supported many
       of the world⁰́₉s leading lean thinkers as a book editor 
       and/or project manager. Many of the books on which 
       Taninecz has worked have won a Shingo Award, most recently
       Lean-Driven Innovation by Norbert Majerus. Taninecz⁰́₉s 
       background includes a decade at IndustryWeek magazine. 
       During his tenure as the magazine⁰́₉s managing editor, he 
       was a director of America⁰́₉s Best Plants program and 
       launched numerous research initiatives for publication. 
       After leaving IndustryWeek, he worked in knowledge 
       development at McKinsey & Company as a communication 
       specialist in the firm⁰́₉s manufacturing practice. In 2003
       , Taninecz founded George Taninecz Inc. and works with 
       clients to develop books, white papers, executive 
       summaries, and articles on lean thinking and process 
       improvement. Since 2003, Taninecz also has served as the 
       Vice President of Research at The MPI Group, where he 
       develops research, benchmarking, and maturity-model tools 
       and oversees the creation of thought leadership in a range
       of formats that explore industry trends and issues, 
       management strategies, and principles, and operations 
       practices and processes. 
588 0  Online resource; title from title details screen (Taylor &
       Francis, viewed November 23, 2021). 
590    O'Reilly|bO'Reilly Online Learning: Academic/Public 
       Library Edition 
610 20 Testa Della Corsa. 
650  0 Bicycle industry|zItaly. 
650  0 Bicycle industry|xTechnological innovations|zItaly. 
650  6 Bicyclettes|xIndustrie|zItalie. 
650  6 Bicyclettes|xIndustrie|xInnovations|zItalie. 
650  7 Bicycle industry|2fast 
651  7 Italy|2fast|1https://id.oclc.org/worldcat/entity/
       E39PBJvd8mVMcRhwVmbtcqCPcP 
700 1  Taninecz, George,|eauthor. 
776 08 |iPrint version:|z1032139897|z9781032139890|z1032139900
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