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Title Helvetica [(DVD) videorecording] / Plexifilm ; a Swiss Dots production ; in association with Veer ; a film by Gary Hustwit ; produced and directed by Gary Hustwit.

Publication Info. [London] : Swiss Dots Ltd. ; Brooklyn, NY : Plexifilm, [2007]
Distributed by Newvideo.
Location Call No. Status
 Naper Blvd. Adult DVD Nonfiction  741.6 HEL    IN TRANSIT
 Nichols Adult DVD Nonfiction  741.6 HEL    AVAILABLE
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Description 1 videodisc (80 min.) : sound, color ; 4 3/4 in. + 1 booklet (8 pages : color illustrations ; 19 cm) viewing copy.
System Details DVD; region 1; NTSC; Dolby Digital; presented in the widescreen aspect ratio of the film's original theatrical exhibition, 1.78:1.
Language In English with optional subtitles in English or German.
Performer Featuring Manfred Schulz, Massimo Vignelli, Rick Poynor, Wim Crouwel, Alfred Hoffmann, Mike Parker, Otmar Hoefer, Bruno Steinert, Hermann Zapf, Michael Bierut, Leslie Savan, Tobias Frere-Jones, Jonathan Hoefler, Erik Spiekermann, Neville Brody, Lars Müller, Paula Scher, Stefan Sagmeister, Experimental Jetset, Michael C. Place, Norm.
Credits Editor, Shelby Siegel ; director of photography, Luke Geissbühler.
Note Originally produced as a documentary film in 2007.
Special features: Massimo Vignelli -- Wim Crouwel -- Matthew Carter -- Mike Parker -- Otmar Hoefer & Bruno Steinert -- Hermann Zapf -- Hoefler & Frere-Jones -- Erik Spiekermann -- Neville Brody -- Michael Bierut -- Paula Scher -- Stefan Sagmeister -- David Carson -- Experimental Jetset -- Michael C. Place -- Norm -- Rick Poyner (95 minutes).
For specific features see interactive menu.
Audience Not rated.
Summary A documentary about a typeface? When said typeface is a ubiquitous piece of graphic design, yes. Helvetica--a sans-serif typeface developed in 1957 at the Haas Foundry in Munchenstein, Switzerland--has partisans and detractors, a great number of them graphic designers and theorists, who express their opinions on the famous font. It is seen as neutral and efficient, concise yet inexpressive, purposeful yet not caustic, utilitarian and unembellished, or as frustratingly familiar, perfectly subliminal, or as the typeface of socialism. From storefronts, street signs, product packaging, government forms, and advertisements, it is almost guaranteed that after viewing, you will be scanning the world examining Helvetica's continuing impact.
Contents Opening (with Manfred Schulz) -- Massimo Vignelli -- Graphic design in the 1950s -- Amsterdam & Wim Crouwel -- Matthew Carter -- Helvetica story -- Linotype -- Widgco -- Hoefler & Frere-Jones -- Berlin & Erik Spiekermann -- Type's "secret spell" -- Lars Müller -- Paula Scher -- Stefan Sagmeister -- David Carson -- Experimental Jetset -- Michael C. Place -- Norm -- Democratization -- What we have now.
Awards Hotdocs official selection, 2007.
SXSW Film Festival official selection, 2007.
Silverdocs official selection, 2007.
Full Frame Film Festival official selection, 2007.
Subject Graphic arts -- Videodiscs.
Typographers -- Videodiscs.
Helvetica type -- Videodiscs.
Sans serif type -- Videodiscs.
Type and type-founding -- Videodiscs.
Type and type-founding -- Design -- Videodiscs.
Type and type-founding -- Digital techniques -- Videodiscs.
Type and type-founding -- History -- 20th century -- Videodiscs.
Type and type-founding -- Switzerland -- Videodiscs.
Typographers -- Germany -- Videodiscs.
Typographers -- Great Britain -- Videodiscs.
Typographers -- Netherlands -- Videodiscs.
Graphic design (Typography) -- Videodiscs.
Visual communication -- Videodiscs.
Genre Documentary films.
Feature films.
Nonfiction films.
DVD-video discs.
Added Author Hustwit, Gary.
Siegel, Shelby.
Geissbuhler, Luke, 1970-
Swiss Dots (Firm)
Veer (Firm)
Plexifilm (Firm)
New Video Group.
Copyright Collection (Library of Congress) DLC
Standard No. 082354004224
Music No. 031 Plexifilm
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