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Author Kane, Gerald, author.

Title The Power of Product Recommendation Networks [O'Reilly electronic resource] / Kane, Gerald.

Edition 1st edition
Publication Info. MIT Sloan Management Review, 2017.
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Description 1 online resource (4 pages)
text file
Summary Much as relationships in social networks have been analyzed to understand and influence how ideas flow among people, researchers wondered whether it might be possible to use the structure of product recommendation networks online to understand or influence how demand flows among products. The short answer is yes, and the implications for marketers are important.
Reproduction Electronic reproduction. Boston, MA : Safari, Available via World Wide Web. 2017.
System Details Mode of access: World Wide Web.
Genre Electronic books.
Added Author Oestreicher-Singer, Gal, author.
Sundararajan, Arun, author.
Safari, an O’Reilly Media Company.
ISBN 53863MIT59119
Standard No. 53863MIT59119
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