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Author Stull, Craig.

Title Tuned in : uncover the extraordinary opportunities that lead to business breakthroughs [Hoopla electronic resource] / Craig Stull, Phil Myers & David Meerman Scott.

Edition Unabridged.
Publication Info. [United States] : Gildan Audio, 2008.
Made available through hoopla
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Description 1 online resource (1 audio file (6hr., 30 min.)) : digital.
digital digital recording rda
data file rda
Access Digital content provided by hoopla.
Cast Read by Sean Pratt.
Summary If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire.
System Details Mode of access: World Wide Web.
Subject Success in business.
Creative ability in business.
Added Author Myers, Phil.
Scott, David Meerman.
Pratt, Sean.
hoopla digital.
ISBN 9781596592575 (sound recording : hoopla Audio Book)
1596592575 (sound recording : hoopla Audio Book)
Music No. MWT11258777
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