| Description |
1 online resource (271 pages) : illustrations |
|
text file |
| Bibliography |
Includes bibliographical references and index. |
| Summary |
"Type Rules: The Designer's Guide to Professional Typography, 3rd Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this edition has everything today's serious designer needs to use type effectively. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, how to avoid common mistakes, and how to design a typeface, as well as how to fully harness the power of major design packages such as InDesign and QuarkXPress -- with new coverage of their latest versions."--Resource description page. |
| Contents |
Type Rules! The Designer's Guide to Professional Typography, Third Edition; TABLE OF CONTENTS; PREFACE; ACKNOWLEDGMENTS; INTRODUCTION; CHAPTER 1: A BRIEF HISTORY OF TYPE; CHAPTER 2: FROM METAL TO MAC: UNDERSTANDING FONT TECHNOLOGY; CHAPTER 3: WHAT MAKES A TYPEFACE LOOK THE WAY IT DOES?; CHAPTER 4: SELECTING THE RIGHT TYPE FOR THE JOB; CHAPTER 5: FORMATTING YOUR TYPE; CHAPTER 6: TECHNIQUES FOR EMPHASIS; CHAPTER 7: FINE-TUNING AND TWEAKING YOUR TYPE; CHAPTER 8: FINESSING YOUR TYPE; CHAPTER 9: TYPOGRAPHIC TYPOS (AND HOW TO AVOID THEM); CHAPTER 10: FRACTIONS, SIGNS, SYMBOLS, AND DINGBATS. |
| Language |
English. |
| Subject |
Type and type-founding.
|
|
Graphic design (Typography)
|
|
Arts graphiques. |
|
Graphic design (Typography) |
|
Type and type-founding |
| Other Form: |
Print version: Strizver, Ilene, 1953- Type rules. 3rd ed. Hoboken, NJ : Wiley, 2010 (DLC) 2010004725 |
| ISBN |
9780470912911 (electronic bk.) |
|
047091291X (electronic bk.) |
|
9780470637555 (electronic bk.) |
|
0470637552 (electronic bk.) |
|
1282773658 |
|
9781282773653 |
|
9786612773655 |
|
6612773650 |
| Standard No. |
9786612773655 |
|
99947306421 |
|
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