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Author Stratten, Scott, author.

Title The book of business awesome : how engaging your customers and employees can make your business thrive / Scott Stratten. [O'Reilly for electronic resources]

Edition [First edition].
Publication Info. [Place of publication not identified] : Ascent Audio, 2023.
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Description 1 online resource (1 audio file (5 hr., 49 min.))
Playing Time 054900
Description digital rdatr
audio file rdaft
Performer Read by Scott Stratten.
Summary UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. This book provides actionable tools enabling listeners to apply the concepts immediately to their own businesses. The flip side of the book, The Book of Business UnAwesome, shares the train-wreck stories of unsuccessful businesses and showcases what not to do. - Key concepts include the power of peripheral referrals and how to create content for your "third circle"--Explains how to re-recruiting your employees and re-court your customers Ensure that your business remains awesome, instead of unawesome, and apply these awesomely effective strategies to your business today
Subject Relationship marketing.
Customer relations.
Management.
Marketing relationnel.
Gestion.
management.
Genre Audiobooks.
Livres audio.
ISBN 9781663730558 (electronic audio bk.)
1663730555 (electronic audio bk.)
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