| Description |
1 online resource |
| Series |
For dummies |
|
--For dummies.
|
| Summary |
More important than ever--how to manage your online reputation In today's social world, managing your online reputation is more critical than ever, whether it's your company brand or yourself as a brand, and one thing is certain: everyone needs a plan. This essential book shows you how to set up a system that works every day, helps forward your brand's online goals, and is able to deal with negative chatter. Covering everyday listening and messaging as well as reputation management for special events or crises, this book walks you through step-by-step instructions and tips that will help you b. |
| Contents |
Introduction -- Getting started with online reputation management -- Organizing your teams -- Listening is love -- Establishing your reputation -- Responding to crisis : your step-by-step plan -- The part of tens. |
| Subject |
Internet marketing.
|
|
Marketing sur Internet. |
|
Internet marketing |
| Other Form: |
Print version: Stradtman, L. Online reputation management for dummies. Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor], 2012 9781118338599 (OCoLC)798409417 |
| ISBN |
9781118420041 (electronic bk.) |
|
1118420047 (electronic bk.) |
|
9781118416655 (electronic bk.) |
|
1118416651 (electronic bk.) |
| Music No. |
EB00057741 Recorded Books |
|
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