Description |
1 online resource (xii, 259 pages) : illustrations |
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text file |
Bibliography |
Includes bibliographical references (pages 243-2445) and index. |
Contents |
Foreword; Acknowledgments; Introduction: On-Brand or Off-Brand; Part I: Linking the Big World of Branding to Customer Service; Part II: Embedding On-Brand Service into Your Organizational DNA; Part III: The Branded Customer Service Toolbox; Final Thoughts; Notes; Bibliography; Index; About the Authors. |
Summary |
The author of the bestselling "A Complaint Is a Gift" explores building band equity through enhanced and focused customer service. |
Language |
English. |
Subject |
Customer services.
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Business names.
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Brand name products.
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Marketing & Sales. |
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Commerce. |
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Business & Economics. |
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Service à la clientèle. |
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Raison sociale. |
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Produits de marque. |
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Brand name products |
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Business names |
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Customer services |
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Klantenservice. |
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Merknamen. |
Indexed Term |
Branding |
Added Author |
Stewart, Paul, 1966-
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Other Form: |
Print version: Barlow, Janelle, 1943- Branded customer service. 1st ed. San Francisco, CA : Berrett-Koehler, ©2004 9781576754047 (DLC) 2004047605 (OCoLC)54906181 |
ISBN |
9781576758861 (electronic bk.) |
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1576758869 (electronic bk.) |
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9781609943233 (electronic bk.) |
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1609943236 (electronic bk.) |
Standard No. |
1576752984 |
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