| Description |
1 online resource (xii, 259 pages) : illustrations |
|
text file |
| Bibliography |
Includes bibliographical references (pages 243-2445) and index. |
| Contents |
Foreword; Acknowledgments; Introduction: On-Brand or Off-Brand; Part I: Linking the Big World of Branding to Customer Service; Part II: Embedding On-Brand Service into Your Organizational DNA; Part III: The Branded Customer Service Toolbox; Final Thoughts; Notes; Bibliography; Index; About the Authors. |
| Summary |
The author of the bestselling "A Complaint Is a Gift" explores building band equity through enhanced and focused customer service. |
| Language |
English. |
| Subject |
Customer services.
|
|
Business names.
|
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Brand name products.
|
|
Marketing & Sales. |
|
Commerce. |
|
Business & Economics. |
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Service à la clientèle. |
|
Raison sociale. |
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Produits de marque. |
|
Brand name products |
|
Business names |
|
Customer services |
|
Klantenservice. |
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Merknamen. |
| Indexed Term |
Branding |
| Added Author |
Stewart, Paul, 1966-
|
| Other Form: |
Print version: Barlow, Janelle, 1943- Branded customer service. 1st ed. San Francisco, CA : Berrett-Koehler, ©2004 9781576754047 (DLC) 2004047605 (OCoLC)54906181 |
| ISBN |
9781576758861 (electronic bk.) |
|
1576758869 (electronic bk.) |
|
9781609943233 (electronic bk.) |
|
1609943236 (electronic bk.) |
| Standard No. |
1576752984 |
|
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