| Description |
1 online resource (1 audio file (11hr., 10 min.)) : digital. |
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digital digital recording rda |
|
data file rda |
| Access |
Digital content provided by hoopla. |
| Performer |
Read by Gary Allan Poe. |
| Summary |
This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you: Speak intelligently about Artificial Intelligence and its advantages in marketing; Understand how marketers without a Data Science degree can make use of machine learning technology; Collaborate with data scientists as a subject matter expert to help develop focused-use applications; Help your company gain a competitive advantage by leveraging leading-edge technology in marketing. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies-and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve. |
| System Details |
Mode of access: World Wide Web. |
| Subject |
Marketing.
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Artificial intelligence.
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| Added Author |
Poe, Gary Allan, narrator.
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|
hoopla digital.
|
| ISBN |
9781469097572 (sound recording : hoopla Audio Book) |
|
1469097575 (sound recording : hoopla Audio Book) |
| Music No. |
MWT12118322 |
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