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Author Laidler-Kylander, Nathalie, author.

Title The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy and Affinity [O'Reilly electronic resource] / Laidler-Kylander, Nathalie.

Edition 1st edition
Publication Info. Jossey-Bass, 2013.
QR Code
Description 1 online resource (240 pages)
text file
39.95
Summary Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sector, in favor of a strategic approach centered on the mission and based on a participatory process, shared values, and the development of key partnerships. The results are nonprofit brands that create organizational cohesion and generate trust in order to build capacity and drive social impact. The book explores in detail how nonprofit organizations worldwide are developing and implementing new ways of thinking about and managing their organizational brands.
Reproduction Electronic reproduction. Boston, MA : Safari, Available via World Wide Web. 2014.
System Details Mode of access: World Wide Web.
Genre Electronic books.
Added Author Stenzel, Julia, author.
Safari, an O’Reilly Media Company.
ISBN 9781118555835
9781118573402
111855583X
9781118555835
Standard No. 9781118573402
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