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Authors (1-2 of 2)
Steenkamp, Jan-Benedict,
1
2018
Bill It, Kill It, or Keep It Free?
Ulaga, Wolfgang, author.
MIT Sloan Management Review, 2018.
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2
2013
Rebuilding the Relationship Between Manufacturers and Retailers
Pauwels, Koen, author.
MIT Sloan Management Review, 2013.
available online
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Steele, Tom (Security Consultant),
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