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Author Bauer, Thomas, author.

Title Marketing performance : how marketers drive profitable growth / Thomas Bauer, Tjark Freundt, Jonathan Gordon, Jesko Perrey, Dennis Spillecke.

Publication Info. Chichester, West Sussex, United Kingdom : John Wiley & Sons, 2016.
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Connect to https://ezproxy.naperville-lib.org/login?url=https://learning.oreilly.com/library/view/~/9781119278337/?ar
Bookmark link: https://library.naperville-lib.org:444/record=b3174647~S1
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Description 1 online resource (1 volume) : illustrations
Bibliography Includes bibliographical references and index.
Summary A hands-on guide to better marketing for top managers, this book delivers expert insight, a wealth of proven success factors, and real-life case studies that will help you drive marketing performance and grow your business. -- Edited summary from book.
Subject Marketing -- Management.
Marketing -- Gestion.
Marketing -- Management
Added Author Freundt, Tjark, author.
Gordon, Jonathan, author.
Perrey, Jesko, author.
Spillecke, Dennis, author.
Other Form: Print version: Bauer, Thomas. Marketing performance. Chichester, West Sussex, United Kingdom : John Wiley & Sons, 2016 9781119278337 (DLC) 2016015986 (OCoLC)935983496
ISBN 9781119278382
1119278384
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