Title Does it work? : 10 principles for delivering true business value in digital marketing / Shane Atchison, Jason Burby ; foreword by Martin Sorrell. [O'Reilly electronic resource]

Edition

Version 1.0.

Publication Info.	New York : McGraw-Hill Education, [2015]
	©2015

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Available on O'Reilly for Public Libraries

Bookmark link: https://library.naperville-lib.org:444/record=b3172407~S1

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Description	1 online resource (1 volume) : illustrations
Bibliography	Includes bibliographical references and index.
Contents	Cover -- Title Page -- Copyright Page -- Dedication -- Contents -- Foreward -- Acknowledgments -- Introduction -- 01 Business Goals are Everything -- 02 A Collective Vision -- 03 Data Inspires Creativity -- 04 Finding Unicorns -- 05 Culture Predicts Success and Failure -- 06 Measure What Matters -- 07 What It's Worth -- 08 Never Stop Improving -- 09 One Size Fits no One -- 10 Framework for Innovation -- 11 Conclusion and Next Steps -- Appendix A: What CMOs Need to Make Digital Marketing Work -- Appendix B: "Dumb Ways to Die": Detailed Analysis of Claims -- Contributor Bios
	Authors' Note: Continuing the Conversation -- Endnotes -- Index -- About the Authors
Subject	Marketing -- Management.
	Internet marketing.
	Advertising.
	Business planning.
	Marketing -- Gestion.
	Marketing sur Internet.
	Advertising
	Business planning
	Internet marketing
	Marketing -- Management
Added Author	Burby, Jason, author.
	Sorrell, Martin, 1945- writer of foreword.
Added Title	Ten principles for delivering true business value in digital marketing
Other Form:	Print version: Atchison, Shane. Does it work? New York : McGraw-Hill Education, [2015] 9780071847865 (DLC) 2015001219 (OCoLC)890181492
ISBN	9780071847872
	0071847871

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