LEADER 00000cam a2200577 i 4500 
001    928939904 
003    OCoLC 
005    20240129213017.0 
006    m     o  d         
007    cr unu|||||||| 
008    151112s2015    nyua    ob    001 0 eng d 
019    1164492706 
020    9780071847872 
020    0071847871 
035    (OCoLC)928939904|z(OCoLC)1164492706 
037    CL0500000672|bSafari Books Online 
040    UMI|beng|erda|epn|cUMI|dOCLCF|dTOH|dRDF|dEBLCP|dOCLCO
       |dOCLCQ|dOCLCO 
049    INap 
082 04 658.8/72 
082 04 658.8/72 
099    eBook O'Reilly for Public Libraries 
100 1  Atchison, Shane,|eauthor. 
245 10 Does it work? :|b10 principles for delivering true 
       business value in digital marketing /|cShane Atchison, 
       Jason Burby ; foreword by Martin Sorrell.|h[O'Reilly 
       electronic resource] 
246 3  Ten principles for delivering true business value in 
       digital marketing 
250    Version 1.0. 
264  1 New York :|bMcGraw-Hill Education,|c[2015] 
264  4 |c©2015 
300    1 online resource (1 volume) :|billustrations 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
504    Includes bibliographical references and index. 
505 0  Cover -- Title Page -- Copyright Page -- Dedication -- 
       Contents -- Foreward -- Acknowledgments -- Introduction --
       01 Business Goals are Everything -- 02 A Collective Vision
       -- 03 Data Inspires Creativity -- 04 Finding Unicorns -- 
       05 Culture Predicts Success and Failure -- 06 Measure What
       Matters -- 07 What It's Worth -- 08 Never Stop Improving -
       - 09 One Size Fits no One -- 10 Framework for Innovation -
       - 11 Conclusion and Next Steps -- Appendix A: What CMOs 
       Need to Make Digital Marketing Work -- Appendix B: "Dumb 
       Ways to Die": Detailed Analysis of Claims -- Contributor 
       Bios 
505 8  Authors' Note: Continuing the Conversation -- Endnotes -- 
       Index -- About the Authors 
588 0  Print version record. 
590    O'Reilly|bO'Reilly Online Learning: Academic/Public 
       Library Edition 
650  0 Marketing|xManagement. 
650  0 Internet marketing. 
650  0 Advertising. 
650  0 Business planning. 
650  6 Marketing|xGestion. 
650  6 Marketing sur Internet. 
650  7 Advertising|2fast 
650  7 Business planning|2fast 
650  7 Internet marketing|2fast 
650  7 Marketing|xManagement|2fast 
700 1  Burby, Jason,|eauthor. 
700 1  Sorrell, Martin,|d1945-|ewriter of foreword. 
776 08 |iPrint version:|aAtchison, Shane.|tDoes it work?|dNew 
       York : McGraw-Hill Education, [2015]|z9780071847865|w(DLC)
       2015001219|w(OCoLC)890181492 
856 40 |uhttps://ezproxy.naperville-lib.org/login?url=https://
       learning.oreilly.com/library/view/~/9780071847872/?ar
       |zAvailable on O'Reilly for Public Libraries 
938    ProQuest Ebook Central|bEBLB|nEBL6254483 
994    92|bJFN