| Description |
1 online resource |
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text file |
| Summary |
How to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world. Anything that can be digitised will be digitised. But can the digital-connect ever really replace the personal touch? Is word-of-mouse always more effective than word-of-mouth? And what of customers' enduring need for analogue experiences (think analogue watches, paperback books and multiplex movie theatres, for example). In your rush to embrace your customers' digital mind are you ignoring an equally valuable asset: their analogue heart? Better yet, h. |
| Contents |
ABOUT THE AUTHOR; ACKNOWLEDGEMENTS; PROLOGUE; INTRODUCTION; PART I: The fighters size each other up; 1: Digital disruption; Everything that can be digitised will be digitised; Digital is an omnipresent force for change; A digital wave of change; Awareness of yourself and your surroundings is the first step; Endnotes; 2: Analogue versus digital; Hearts versus minds?; Rational versus emotional; Analogue culture -- analogue opportunity; Endnotes; 3: Bringing the old and the new together; The convergence of the digital and the analogue; Laptops and lederhosen. |
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The importance of translation in the continuation of the analogue storyEndnotes; 4: Digilogue; Providing value to digital minds and connecting with analogue hearts; The digilogue mix; The Digilogue Strategy Map; Digital examples; Analogue examples; Endnotes; Taking stock; PART II: The battle heats up; 5: Digital grapevine; Big Brother, big data; Death of demographics, and marketing as a science; The precursor to the digital grapevine -- Wagga Wagga; Endnotes; 6: Analogue escapism; Reconnecting by disconnecting: Burning Man; We learn the analogue through the digital. |
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Enabling reconnection by disconnectionEndnotes; Taking stock; 7: Digital diffusion of ideas; Diffusing ideas in a digitally disrupted era; We're all in media now; Endnotes; Taking stock; 8: Analogue location drives digital innovation; The importance of local connections; Analogue trust, analogue connections; Business is still local; Wrapping up the fight; Endnotes; PART III: Hanging up the gloves and meeting in the middle; 9: Standing the test of time; The business life cycle; Kodak's missed moment; Georg Sörman; Waves of change; Toy Story reinvented: LEGO; Endnotes; Taking stock. |
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10: Going digilogueStrategising for future success; Taking stock; CONCLUSION; INDEX. |
| Language |
English. |
| Bibliography |
Includes bibliographical references and index. |
| Subject |
Product management.
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Business planning.
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Success in business.
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Thought and thinking.
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Digital communications.
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Technology.
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Technology |
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Thinking |
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Gestion -- Informatique. |
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Technologie. |
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Produits commerciaux -- Gestion. |
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Succès dans les affaires. |
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Pensée. |
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Transmission numérique. |
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thinking. |
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Technology |
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Business planning |
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Digital communications |
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Product management |
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Success in business |
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Thought and thinking |
| Added Title |
Digilog |
| Other Form: |
Print version: 9781299648494 |
| ISBN |
1299648495 (ebk) |
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9781299648494 (ebk) |
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9781118641392 |
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1118641396 |
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9781118641408 |
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111864140X |
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1118647939 |
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9781118647936 |
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