| Description |
1 online resource ([8] pages) : illustrations |
| Summary |
"This Element is an excerpt from Inside the Mind of the Shopper: The Science of Retailing (ISBN: 9780137126859) by Herb Sorensen. Half of all supermarket shopping trips result in the purchase of five or fewer items. 1,000 items contribute half the dollar sales. And three basic segments of customers--"Quick," "Fill-In," and "Stock-Up"--Exhibit distinctive shopping behaviors. Given these multi-perspective features of retailing, retailers should rethink how they merchandize and rethink the idea of the store as a community warehouse"--Resource description page. |
| Subject |
Retail trade.
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Consumer behavior.
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Marketing.
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Stores, Retail -- Design and construction.
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Marketing |
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Commerce de détail. |
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Consommateurs -- Comportement. |
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Marketing. |
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marketing. |
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Consumer behavior |
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Marketing |
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Retail trade |
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Stores, Retail -- Design and construction |
| Added Author |
Sorensen, Herb, 1944-
Inside the mind of the shopper.
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| ISBN |
9780132489249 |
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0132489244 |
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