| Description |
1 online resource (xiv, 450 pages .) |
| Bibliography |
Includes bibliographical references and index. |
| Summary |
This book gives professionals interested in the industry a holistic understanding of luxury market dynamics around the world using stories, experiences, relevant data and statistics on current market trends. For investors, it offers valuable insight on where the industry is headed. For industry insiders and executives, it presents valuable data with which to craft successful business strategies. It includes rigorous academic data, such as information on the business attractiveness and appropriateness of various country markets; examines strategies and success factors of key players, and insight into the systems and operations, retail, distribution and e-commerce, emerging markets and emerging brands, as well as management styles. -- Edited summary from book. |
| Contents |
Introduction : definition and crisis of luxury -- Evolution of the global luxury market -- Who's who of luxury -- Branding -- Brand identity, clients, and ethos -- Family houses, corporatization and new entrants -- Management styles in the luxury industry -- Skills -- Services : the point of sale -- Systems and operations in the luxury business -- Retail, distribution, and E-Commerce -- Intellectual property rights and counterfeiting -- Emerging markets and emerging market luxury brands -- The future and questions to ponder. |
| Subject |
Luxuries -- Marketing.
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Luxury goods industry.
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Brand name products -- Management.
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Branding (Marketing)
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Produits de luxe -- Industrie. |
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Produits de marque -- Gestion. |
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Stratégie de marque. |
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branding. |
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Brand name products -- Management |
|
Branding (Marketing) |
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Luxuries -- Marketing |
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Luxury goods industry |
| Added Author |
Blanckaert, Christian, author.
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| Other Form: |
Print version: Som, Ashok. Road to luxury 9780470830024 |
| ISBN |
9780470830048 (electronic bk.) |
|
0470830042 (electronic bk.) |
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9781118814321 (electronic bk.) |
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1118814320 (electronic bk.) |
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9780470830055 (electronic bk.) |
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0470830050 (electronic bk.) |
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