| Description |
1 online resource (240 pages) |
| Note |
Title from e-book home page (viewed (Nov. 6, 2011). |
| Summary |
Presents tips and advice for creating a new business, utilizing the author's experience in creating her own successful business to guide readers in planning, funding, promotion, pricing, and self-evaluation. |
| Contents |
Starting a business is personal -- Make smart choices: consider your options -- Beating the odds: getting it right from the beginning -- Building a powerful business strategy -- Purpose, promise, and principles: the cornerstones of your business -- Marketing and sales strategy -- People matter -- Protecting your business, your ideas, and yourself -- Where will you locate your business? -- From humble beginnings to great enterprises -- Pricing and process -- More practical advice -- A bundle of resources. |
| Subject |
New business enterprises.
|
|
Business planning.
|
|
Small business -- Management.
|
|
Business.
|
| Genre |
Electronic books.
|
| Added Author |
Kadin, Ellen R.
|
|
Weiner, Edith.
|
| Other Form: |
Print version: Solovic, Susan Wilson. It's your biz. New York : American Management Association, c2012 9780814416716 (DLC) 2011017507 (OCoLC)720025625 |
| ISBN |
9780814416723 (electronic bk.) |
|
0814416721 (electronic bk.) |
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