Description |
1 online resource (xii, 227 pages) : illustrations |
Contents |
Starting a business is personal -- Make smart choices : consider your options -- Beating the odds : get it right from the beginning -- Build a powerful business strategy -- Purpose, promise, and principles : the cornerstones of your business -- Marketing and sales strategy -- People matter -- Protecting your business, your ideas, and yourself -- Where will you locate your business? -- From humble beginnings to great enterprises -- Pricing and process -- Words of wisdom from the trenches. |
Bibliography |
Includes bibliographical references and index. |
Summary |
Presents tips and advice for creating a new business, utilizing the author's experience in creating her own successful business to guide readers in planning, funding, promotion, pricing, and self-evaluation. |
Language |
English. |
Subject |
New business enterprises.
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Business planning.
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Small business -- Management.
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Nouvelles entreprises. |
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Petites et moyennes entreprises -- Gestion. |
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Business planning |
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New business enterprises |
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Small business -- Management |
Added Author |
Kadin, Ellen R.
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Added Title |
Complete guide to becoming your own boss |
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It's your business |
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It is your biz |
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It is your business |
Other Form: |
Print version: Solovic, Susan Wilson. It's your biz. New York : American Management Association, ©2012 9780814416716 (DLC) 2011017507 (OCoLC)720025625 |
ISBN |
9780814416723 (electronic bk.) |
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0814416721 (electronic bk.) |
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(hbk.) |
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1283319551 |
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9781283319553 |
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9786613319555 |
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6613319554 |
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