Description |
1 online resource (240 pages) |
Note |
Title from e-book home page (viewed (Nov. 6, 2011). |
Summary |
Presents tips and advice for creating a new business, utilizing the author's experience in creating her own successful business to guide readers in planning, funding, promotion, pricing, and self-evaluation. |
Contents |
Starting a business is personal -- Make smart choices: consider your options -- Beating the odds: getting it right from the beginning -- Building a powerful business strategy -- Purpose, promise, and principles: the cornerstones of your business -- Marketing and sales strategy -- People matter -- Protecting your business, your ideas, and yourself -- Where will you locate your business? -- From humble beginnings to great enterprises -- Pricing and process -- More practical advice -- A bundle of resources. |
Subject |
New business enterprises.
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Business planning.
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Small business -- Management.
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Business.
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Genre |
Electronic books.
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Added Author |
Kadin, Ellen R.
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Weiner, Edith.
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Other Form: |
Print version: Solovic, Susan Wilson. It's your biz. New York : American Management Association, c2012 9780814416716 (DLC) 2011017507 (OCoLC)720025625 |
ISBN |
9780814416723 (electronic bk.) |
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0814416721 (electronic bk.) |
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