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Author Solis, Brian.

Title The end of business as usual: rewire the way you work to succeed in the consumer revolution [Hoopla electronic resource] / Brian Solis.

Edition Unabridged.
Imprint [United States] : Gildan Audio : Made available through hoopla, 2012.
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Description 1 online resource (1 audio file (660 min.)) : digital.
Access Digital content provided by hoopla.
Cast Read by Sean Pratt, Brian Solis.
Summary It's a new era of business and consumerism- and you play a role in defining it. Today's biggest trends-the mobile web, social media, real-time- have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. Its critical insights include: Shared experiences are redefining brands in digital consumer landscapes, and astute brands can now also create and steer these experiencesConsumer influence is growing, and businesses can use this to their advantage. Connect with a rising audience (and with audiences of audiences) through new touchpoints between consumers, brands, and new influencers. Create a culture of change to earn trust, influence, and significance among connected customers. Rather than disregard these new consumer behaviors, learn from them in order to drive engagement with your stakeholders. Raise the significance of your business and your brand by implementing new ways to connect, learn, and adapt. While other businesses will fall to digital Darwinism, your business will evolve and thrive. This is the end of business as usual and the beginning of a new era of relevance.
System Details Mode of access: World Wide Web.
Subject Consumer behavior. -- Sound recordings.
Customer relations. -- Sound recordings.
Social media. -- Sound recordings.
Internet marketing -- Social aspects. -- Sound recordings.
Management -- Social aspects. -- Sound recordings.
Information technology -- Management. -- Sound recordings.
Added Author Pratt, Sean.
Solis, Brian.
hoopla digital.
ISBN 9781469000176 (sound recording : hoopla Audio Book)
1469000172 (sound recording : hoopla Audio Book)
Music No. MWT11212639
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