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Author Sinfield, Joseph V., author.

Title Finding a lower-risk path to high-impact innovations : the pursuit of major innovations is often seen as a risky endeavor. However, there is a lower-risk way to commercialize certain types of high-impact innovations, by viewing initial applications as "lily pads" that a company can reach before leaping to the next market / Joseph V. Sinfield, Freddy Solis.

Publication Info. [Place of publication not identified] : MIT Sloan Management Review, [2016]
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Description 1 online resource (1 volume) : illustrations
Note Date of publication suggested by the text.
"Reprint #57416."
Bibliography Includes bibliographical references.
Subject Technological innovations.
Business planning.
Innovations.
Business planning
Technological innovations
Added Author Solis, Freddy, author.
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