LEADER 00000cam a2200709 a 4500 
001    560657886 
003    OCoLC 
005    20240129213017.0 
006    m     o  d         
007    cr unu|||||||| 
008    100319s2010    nju     o     000 0 eng d 
019    1004936744 
020    9780131377646 
020    0131377647 
020    0131377655 
020    9780131377653 
029 1  CHBIS|b006150240 
035    (OCoLC)560657886|z(OCoLC)1004936744 
037    CL0500000060|bSafari Books Online 
040    UMI|beng|epn|cUMI|dOCLCQ|dOCLCO|dOCLCF|dOCLCO|dOCLCQ|dYDX
       |dN$T|dCNCGM|dOCLCQ|dC6I|dCZL|dOCLCO|dOCLCQ|dOCLCO|dOCLCQ
       |dOCLCL 
049    INap 
082 04 659.2 
082 04 659.2|223 
099    eBook O’Reilly for Public Libraries 
100 1  Solis, Brian. 
245 10 Active storytelling :|busing video news releases for PR 
       professionals /|cBrian Solis, Deirdre Breakenridge.
       |h[O'Reilly electronic resource] 
260    [Upper Saddle River, N.J.] :|b[FTPress Delivers],|c[©2010]
300    1 online resource ([8] pages). 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
490 1  FTPress Delivers elements 
500    Cover title. 
500    Imprint from cover p. [3]. 
500    Excerpted from: Putting the public back in public 
       relations, by Brian Solis and Deirdre Breakenridge. Cf. 
       resource description page (viewed March 11, 2010). 
505 0  Intro -- Cover -- Traditional VNRs -- VNRs and Social 
       Media -- Integrate with Other Social Media Strategies -- 
       What Does All This Mean? -- Strategies for Creating 
       Successful Video Programs. 
520    This Element is an excerpt from Putting the Public Back in
       Public Relations: How Social Media Is Reinventing the 
       Aging Business of PR (ISBN: 9780137150694) by Brian Solis 
       and Deirdre Breakenridge. Available in print and digital 
       formats. Powerful new "VNR 2.0" techniques that cut 
       through clutter and deliver your message the way your 
       audience wants to experience it! Social media is ushering 
       in an emerging era of multimedia storytelling. Dubbed the 
       "Video News Release (VNR) redux," or "VNR 2.0," PR 
       professionals can now tell stories through video much 
       easier than ever. Ready or not, it's time to start 
       brushing up on your skills in Web video capturing, editing,
       and uploading to social networks. 
590    O'Reilly|bO'Reilly Online Learning: Academic/Public 
       Library Edition 
650  0 Public relations. 
650  0 Press releases. 
650  0 Social media|xEconomic aspects. 
650  0 Online social networks. 
650  6 Relations publiques. 
650  6 Communiqués de presse. 
650  6 Médias sociaux|xAspect économique. 
650  6 Réseaux sociaux (Internet) 
650  7 public relations.|2aat 
650  7 press releases.|2aat 
650  7 Online social networks|2fast 
650  7 Press releases|2fast 
650  7 Public relations|2fast 
650  7 Social media|xEconomic aspects|2fast 
700 1  Breakenridge, Deirdre. 
700 1  Solis, Brian.|tPutting the public back in public 
       relations. 
700 1  Breakenridge, Deirdre.|tPutting the public back in public 
       relations. 
830  0 FTPress Delivers elements. 
856 40 |uhttps://ezproxy.naperville-lib.org/login?url=https://
       learning.oreilly.com/library/view/~/9780131377646/?ar
       |zAvailable on O'Reilly for Public Libraries 
938    EBSCOhost|bEBSC|n1596805 
938    YBP Library Services|bYANK|n14830202 
994    92|bJFN