LEADER 00000nim a22004335a 4500 003 MWT 005 20201125051632.1 006 m o h 007 sz zunnnnnuned 007 cr nnannnuuuua 008 201120s2020 xxunnn es i n eng d 020 9781663704900 (sound recording : hoopla Audio Book) 020 1663704902 (sound recording : hoopla Audio Book) 029 https://d2snwnmzyr8jue.cloudfront.net/ gil_9781663704900_180.jpeg 028 42 MWT13677172 037 13677172|bMidwest Tape, LLC|nhttp://www.midwesttapes.com 040 Midwest|erda 099 eAudiobook hoopla 099 eAudiobook hoopla 100 1 Kutcher, Ashton. 245 10 Engage :|bthe complete guide for brands and businesses to build, cultivate, and measure success in the new web |h[Hoopla electronic resource] /|cAshton Kutcher and Brian Solis. 250 Unabridged. 264 1 [United States] :|bGildan Media,|c2020. 264 2 |bMade available through hoopla 300 1 online resource (1 audio file (12hr., 50 min.)) : |bdigital. 336 spoken word|bspw|2rdacontent 337 computer|bc|2rdamedia 338 online resource|bcr|2rdacarrier 344 digital|hdigital recording|2rda 347 data file|2rda 506 Digital content provided by hoopla. 511 0 Narrated by Tom Zingarelli. 520 Engage thoroughly examines the social media landscape and how to effectively use it in business - one network and one tool at a time. The guide for branding your business in the era of the Social Web, this book leads readers through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. Both small businesses and Fortune 500 companies will increase visibility over their competition, build communities of loyal brand enthusiasts, and ultimately increase profits.Readers will walk away with everything they need to know about: Which social networks they should participate in and why How to come up with effective ideas based on the proven examples of other peers and companies Establishing a supportive ecosystem for these new activities Building a brand and communities in each network Increasing revenue and inspiring action based on goals Defining and measuring ROI and adapting it to existing benchmarks and metrics, while defining new methods for measuring success over time Creating new opportunities and marketing programs using lessons learned in social media 538 Mode of access: World Wide Web. 650 0 Business. 700 1 Solis, Brian. 710 2 hoopla digital. 856 40 |uhttps://www.hoopladigital.com/title/ 13677172?utm_source=MARC|zInstantly available on hoopla. 856 42 |zCover image|uhttps://d2snwnmzyr8jue.cloudfront.net/ gil_9781663704900_180.jpeg