| Description |
1 online resource |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Overview. The game at speed -- Influencers, zombies, and everything between -- Building a customer-centric organization. Introducing the experience marketing framework -- The insights layer -- Mind over organizational matter -- The vision layer -- The success layer -- Social business strategies and tactics. Social business strategy for marketing -- Social business strategy for sales -- Social business strategy for influencers and employee advocates -- Social business strategy for HR -- Social business strategy for customer service -- Data and automation. Designing your ultimate marketing stack -- Future-proofing. Building a personal brand, BRO -- Avoiding obsolescence and the road ahead. |
| Summary |
Providing two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, this complete playbook offers step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. -- Edited summary from book. |
| Subject |
Internet marketing.
|
|
Internet advertising.
|
|
Digital media.
|
|
Marketing sur Internet. |
|
Publicité sur Internet. |
|
Médias numériques. |
|
Digital media |
|
Internet advertising |
|
Internet marketing |
| Added Author |
Snook, Chris J., author.
|
| Other Form: |
Print version: Wright, Travis. Digital sense. Hoboken, New Jersey : John Wiley & Sons, Inc., [2017] 9781119291701 (DLC) 2016044307 |
| ISBN |
9781119291749 (pdf) |
|
1119291747 (pdf) |
|
9781119291718 (epub) |
|
1119291712 (epub) |
|
(cloth) |
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