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003    MWT 
005    20191125095453.0 
006    m     o  h         
007    sz zunnnnnuned 
007    cr nnannnuuuua 
008    180713s2017    xxunnn es      i  n eng d 
020    9781469067520 (sound recording : hoopla Audio Book) 
020    1469067528 (sound recording : hoopla Audio Book) 
029    https://d2snwnmzyr8jue.cloudfront.net/
       gil_9781469067520_180.jpeg 
028 42 MWT12162084 
037    12162084|bMidwest Tape, LLC|nhttp://www.midwesttapes.com 
040    Midwest|erda 
082 04 658.8/72|223 
099    eAudiobook hoopla 
099    eAudiobook hoopla 
100 1  Wright, Travis,|eauthor. 
245 10 Digital sense :|bthe common sense approach to effectively 
       blending social business strategy, marketing technology, 
       and customer experience|h[Hoopla electronic resource] /
       |cTravis Wright, Chris J. Snook. 
250    Unabridged. 
264  1 [United States] :|bGildan Media,|c2017. 
264  2 |bMade available through hoopla 
300    1 online resource (1 audio file (7hr., 30 min.)) :
       |bdigital. 
336    spoken word|bspw|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
344    digital|hdigital recording|2rda 
347    data file|2rda 
506    Digital content provided by hoopla. 
511 0  Read by Walter Dixon. 
520    Compete in the digital world with pragmatic strategies for
       success Digital Sense provides a complete playbook for 
       organizations seeking a more engaged customer experience 
       strategy. By reorganizing sales and marketing to compete 
       in today's digital-first, omni-channel environment, you 
       gain newfound talent and knowledge from the resources 
       already at hand. This audiobook provides two pragmatic 
       frameworks for implementing and customizing a new 
       marketing operating system at any size organization, with 
       step-by-step roadmaps for optimizing your customer 
       experience to gain a competitive advantage. The Experience
       Marketing Framework and the Social Business Strategy 
       Framework break down proven methods for exceeding the 
       expectations customers form throughout the entirety of the
       buying journey. Customizable for any industry, sector, or 
       scale, these frameworks can help your organization leap to
       the front of the line. The evolution of marketing and 
       sales demands a revolution in business strategy, but 
       realizing the irrelevance of traditional methods doesn't 
       necessarily mean knowing what comes next. This book shows 
       you how to compete in today's market, with real-world 
       frameworks for implementation. * Optimize competitive 
       advantage and customer experience * Map strategy back to 
       business objectives * Engage customers with a pragmatic, 
       proven marketing system * Reorganize sales and marketing 
       to fill talent and knowledge gaps Today's customer is 
       savvy, with more options than ever before. It's critical 
       to meet them where they are, and engagement is the 
       cornerstone of any cohesive, effective strategy. The 
       technological revolution has opened many doors for 
       marketing and sales, but the key is knowing what lies 
       behind each one-what works for your competitor may not be 
       right for you. Digital Sense cuts through the crosstalk 
       and confusion to give you a solid strategy for success. 
538    Mode of access: World Wide Web. 
650  0 Internet marketing. 
650  0 Internet advertising. 
650  0 Digital media. 
700 1  Snook, Chris J.,|eauthor. 
700 1  Dixon, Walter,|enarrator. 
710 2  hoopla digital. 
856 40 |uhttps://www.hoopladigital.com/title/
       12162084?utm_source=MARC|zInstantly available on hoopla. 
856 42 |zCover image|uhttps://d2snwnmzyr8jue.cloudfront.net/
       gil_9781469067520_180.jpeg