| Description |
1 online resource (iii, 171 pages) |
| Note |
Includes index. |
| Contents |
Introduction: Were you born to blog? -- The common traits of successful bloggers -- You're not a writer, you're a blogger -- Yes--you can blog -- Storytelling -- Dreaming -- Persuading -- Teaching -- Curation -- Discovering your blogging skills -- Why your business should blog -- Corporate blogging's most common questions -- The minimum viable blog -- Unlocking content -- Attracting readers -- Attracting and nurturing blog contributers -- Making your blog pay -- Rocks in the road -- Getting personal -- Breaking through with a personal blog -- Blogging habits -- Coda. |
| Bibliography |
Includes bibliographical references and index. |
| Summary |
Filled with practical; street-smart techniques and ideas to help you create and manage a winning business blog; this book will show you how to attract a loyal following; promote your blog; and write powerful content that generates new business. -- Edited summary from book. |
| Subject |
Blogs.
|
|
Business enterprises -- Computer networks.
|
|
Online social networks.
|
|
Blogues. |
|
Entreprises -- Réseaux d'ordinateurs. |
|
Réseaux sociaux (Internet) |
|
blogs. |
|
Blogs |
|
Business enterprises -- Computer networks |
|
Online social networks |
| Added Author |
Smith, Stanford.
|
| Other Form: |
Print version: Schaefer, Mark. Born to blog. 1 edition 9780071811163 (DLC) 2012043006 (OCoLC)806017774 |
| ISBN |
9780071811170 (electronic bk.) |
|
0071811176 (electronic bk.) |
|
1299825109 (ebk) |
|
9781299825109 (ebk) |
|
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