LEADER 00000nim a22004335a 4500 
003    MWT 
005    20201125052727.1 
006    m     o  h         
007    sz zunnnnnuned 
007    cr nnannnuuuua 
008    201120s2020    xxunnn es      i  n eng d 
020    9781469084268 (sound recording : hoopla Audio Book) 
020    1469084260 (sound recording : hoopla Audio Book) 
029    https://d2snwnmzyr8jue.cloudfront.net/
       gil_9781469084268_180.jpeg 
028 42 MWT13695092 
037    13695092|bMidwest Tape, LLC|nhttp://www.midwesttapes.com 
040    Midwest|erda 
099    eAudiobook hoopla 
099    eAudiobook hoopla 
100 1  Smith, Nick. 
245 14 The social media management handbook :|beverything you 
       need to know to get social media working in your business
       |h[Hoopla electronic resource] /|cNick Smith, Robert 
       Wollan and Catherine Zhou. 
250    Unabridged. 
264  1 [United States] :|bGildan Media,|c2020. 
264  2 |bMade available through hoopla 
300    1 online resource (1 audio file (10hr., 49 min.)) :
       |bdigital. 
336    spoken word|bspw|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
344    digital|hdigital recording|2rda 
347    data file|2rda 
506    Digital content provided by hoopla. 
511 0  Narrated by Sean Crisden. 
520    Social media is extremely difficult to implement and 
       manage on an organization-wide basis, for three reasons:  
       Social media is new, so best practices, tools and skills 
       continually evolve at a relatively rapid pace, and 
       organizations lack expertise, and tools. This book 
       provides management systems and tools.   Successful social
       media efforts require significant coordination across many
       functional areas. This book explains how.   While most 
       social media tools are free to start, companies that seek 
       meaningful business outcomes need dedicated resources with
       specialized skills, new roles, in addition to training and
       policies for employees who interact with external 
       audiences (e.g., sales, customer support, recruiting, 
       billing)   These challenges impact the vast majority of 
       people involved in social media efforts, and these are the
       people we seek to help with this book. This book will help
       those organizations:   Define an organization-wide 
       strategy for social media   Empower employees and teams to
       utilize social media effectively throughout the 
       organization, not just in a single person or department   
       Ensure brand consistency in online conversations   Measure
       the ROI of social media investments and ensure appropriate
       business value is achieved over time.  Train and monitor 
       employees public conversations, avoid lawsuits and comply 
       with new FTC disclosure guidelines Respond to negative 
       customer feedback 
538    Mode of access: World Wide Web. 
700 1  Zhou, Catherine. 
700 1  Wollan, Robert. 
710 2  hoopla digital. 
856 40 |uhttps://www.hoopladigital.com/title/
       13695092?utm_source=MARC|zInstantly available on hoopla. 
856 42 |zCover image|uhttps://d2snwnmzyr8jue.cloudfront.net/
       gil_9781469084268_180.jpeg