| Description |
1 online resource |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
What is native advertising? -- Native advertising: where it began, where it's going -- When is native advertising ok and when is it not ok? -- Disclosures, compliance, and legal issues -- How journalists are adapting -- A look at brands that have gone native -- Consumer reaction -- Best practices and recommendations. |
| Summary |
Gleaned from dozens of interviews with advertisers; marketers; software developers; journalists; and publishers; this book reveals why native advertising is an effective tool in any companys digital marketing strategyand how to use it to build new revenue streams. -- Edited summary from book. |
| Subject |
Internet advertising.
|
|
Internet marketing.
|
|
Publicité sur Internet. |
|
Marketing sur Internet. |
|
Internet advertising |
|
Internet marketing |
|
Online-Marketing |
| Other Form: |
Print version: Smith, Mike, 1966- Native advertising advantage. New York : McGraw-Hill Education, [2017] 9781259835681 (DLC) 2017000886 |
| ISBN |
9781259835698 (ebook) |
|
1259835693 (ebook) |
|
1259835685 |
|
9781259835681 |
|
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