| Description |
1 online resource (xxii, 338 pages) : color illustrations |
| Physical Medium |
polychrome. rdacc http://rdaregistry.info/termList/RDAColourContent/1003 |
| Description |
data file |
| Series |
Serious skills |
|
Serious skills.
|
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Internet marketing 1985-2010 -- What is Facebook? -- Develop a Facebook strategy and measure success -- Month 1: create the plan and get started -- Month 2: establish corporate presence with pages and groups -- Month 3: create demand with Facebook ads -- Month 4: advanced tactics and campaign integration -- Customized experiences via Facebook applications -- The analytics of Facebook -- Organizational considerations. |
| Summary |
The bestselling Sybex guide to marketing on Facebook, now fully updated As the second most-visited site on the web, Facebook offers myriad marketing opportunities and a host of new tools. This bestselling guide is now completely updated to cover all of the latest tools including Deals, sponsored stories, the Send button, and more. It explains how to develop a winning strategy, implement a campaign, measure results, and produce usable reports. Case studies, step-by-step directions, and hands-on tutorials in the popular Hour-a-Day format make this the perfect handbook for maximizing marketing ef. |
| Subject |
Facebook (Electronic resource)
|
|
Facebook (Electronic resource) |
|
Internet marketing.
|
|
Social networks -- Computer network resources.
|
|
Marketing sur Internet. |
|
Internet marketing |
|
Social networks -- Computer network resources |
| Added Author |
Smith, Mari, 1966- author.
|
|
Sybex Inc.
|
| Other Form: |
Print version: Treadaway, Chris, 1974- Facebook marketing. 2nd ed. Indianapolis, IN : John Wiley & Sons, ©2012 9781118147832 (DLC) 2012933409 (OCoLC)760291067 |
| ISBN |
9781118225868 (e-book) |
|
1118225864 (e-book) |
|
1118147839 |
|
9781118147832 |
|
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