| Description |
1 online resource (xvi, 368 pages) : illustrations (some color) |
| Series |
For dummies |
|
--For dummies.
|
| Bibliography |
Includes bibliographical references and index. |
| Summary |
Annotation Put "engage" front and center in your social media marketing engagement strategies!When you focus on the engagement side of a social media marketing strategy, you'll build and grow relationships with followers and customers, craft content just for them, analyze how they're responding, and refocus and refresh your campaigns accordingly. This smart guide shows you how to do all that, and then some. From building trust to sparking conversation to using video and other tools, this creative book is a must read if you want to discover all that goes into the most important aspect of today's social marketing. Helps you build and foster social media relationships with potential customers, fans, followers, and current customersShows you how to spark actions, reactions, or interactions--and make things happenExplores the fundamentals, especially for do-it-yourself small-business owners and marketersCovers building trust and credibility, creating connections, encouraging sharing, using social networks to engage, using email marketing or SEO to engage, and much moreSocial Media Engagement For Dummies will help you connect to followers, convert them to customers, turn them into evangelists for your company, and boost your bottom line! |
| Contents |
Introduction -- The basics of social media engagement -- Exploring the elements of social media engagement -- Examining the basic engagement tools -- Engaging through additional social channels -- Leveraging audio and video for engagement -- The part of tens. |
| Language |
English. |
| Subject |
Advertising -- Social aspects.
|
|
Internet marketing -- Social aspects.
|
|
Online social networks.
|
|
Consumer behavior.
|
|
Publicité -- Aspect social. |
|
Marketing sur Internet -- Aspect social. |
|
Réseaux sociaux (Internet) |
|
Consommateurs -- Comportement. |
|
Advertising -- Social aspects |
|
Consumer behavior |
|
Online social networks |
| Genre |
Handbooks and manuals
|
| Added Author |
Smith, Danielle Elliott.
|
| Other Form: |
Print version: Sherman, Aliza. Social Media Engagement for Dummies. Wiley & Sons Canada, Limited, John 2013 9781118530191 (OCoLC)846745125 |
| ISBN |
9781118530269 (electronic bk.) |
|
1118530268 (electronic bk.) |
|
9781118530238 |
|
1118530233 |
|
1118530195 |
|
9781118530191 |
|
9781118530283 (ebk) |
|
1118530284 (ebk) |
| Music No. |
EB00057859 Recorded Books |
|
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